What Is A Bioblog? It is a new type of resume that is graphics driven in order to grab a reader’s attention. It is designed to be different and to express your creative character, to imply the value of your potential. It makes or implies a proposition: I can, I will. And it personalizes your offering to a prospective employer more than a standard chronological or functional resume ever can simply with words, sentences, paragraphs and bullets. American As Apple Pie Why? Expectations & Pride & Potential Make them wonder, Who is this and what’s it about? Because we are different people with our own stories to tell, we should not expect the keywords and buzz phrases of typical resumes to succeed in highlighting our character traits. The titles, dates and descriptions on resumes do little to explain how we think, work, emote, learn and communicate . . . the important material and issues that a prospective employer eventually must ferret out from the data we provide. By painting a picture of our persona in our bioblog, we begin the process of deconstructing “what we did” and decoding “who we are” so that we can get onto the business of “what we can do.” Expectations run high on both sides: job seekers hope to land a job that is the best use of their natural talents and personality, and those who hire are seeking the person with the best fit and skill sets for their workplace. Pride has a role on both sides: people take pride for their creative abilities and for a job well done, and company representatives believe their workplaces offer a great deal to employees. Potential is the undercurrent of the stream both stand in: job seekers see themselves offering unlimited potential (given the right chance and opportunities), and employers understand they are looking for a crucial abstract potential in the “concrete facts” of a candidate’s past and present. The problem is, Experience is but a small part of your story, and the most important stuff about your character at work is left out. Why Use A BIOBLOG? Because resumes don’t do the job anymore. They are lousy bait; they’re everywhere and they all look alike: Monster has 70 million resumes in its database alone, and 20 million are circulated on the web everyday. You get the picture. YOU NEED TO STAND OUT. You may believe you are special but how can they know that if you don’t show it in their first impression of you? Your bioblog can promote your strongest character traits, coupled with your best experience. Go for it! The Business of BAIT Every resume ever written was about landing a job and will always be nothing more than bait. That doesn’t mean they’re not important, but in today’s incredibly competitive market for a stranger’s time=attention, you have less than 5 seconds to make your pitch–your value statement. After that, if you fail, game over.